Flowers from Colombia, Ecuador and Kenya
Global
marketplace
for flowers.
Buy from more than 80 farms on one platform, with one invoice and the import handled for you. Free for wholesalers and growers.
- Products
- 20,000+products
- Farms
- 80+active supplying growers
- Customers
- 50+customers
From the farm to you, without the hard work.
-
1
Harvest
Supplying growers cut and pack to your order.
-
2
Air freight
By air freight from Colombia, Ecuador and Kenya, with the cold chain kept throughout.
-
3
Consolidation
We consolidate every farm into one shipment in the Netherlands and clear customs.
-
4
Ready for you
Collect your order in the Netherlands. One invoice for everything.
Where our customers are
Florazu serves wholesalers across Europe and North Africa, each with a dedicated account manager.
France
Bulgaria
Romania
Poland
Czech Republic
Italy
Croatia
Greece
Norway
Türkiye
Tunisia
United Kingdom
Morocco
Bosnia and Herzegovina
Serbia
Montenegro
Slovakia
Cyprus
Denmark
Sweden
Ireland
What you can buy
Discover a wide selection of fresh, high-quality flowers sourced from trusted growers around the world.
- Roses
- Dyed Roses
- Spray Roses
- Preserved Roses
- Standard Carnations
- Dyed Carnations
- Spray Carnations
- Dianthus
- Cremon Chrysanthemums
- Disbud Chrysanthemums
- Santini Chrysanthemums
- Spray Chrysanthemums
- Asiatic Lilies
- Oriental Lilies
- Alstroemeria
- Anemone
- Craspedia
- Delphinium
- Eryngium
- Dyed Eryngium
- Gypsophila
- Dyed Gypsophila
- Hydrangeas
- Dyed Hydrangeas
- Limonium
- Statice
- Lisianthus
- Stock
- Ranunculus
- Strelitzia
- Sunflowers
- Greenery
- Preserved Greens
- Preserved Meadow Flowers
Looking for a special flower?
Our procurement team in Colombia visits farms regularly and sources new varieties on request.
Who Florazu is for
Buy from many farms in a few clicks
Join the marketplace — free of charge.
Create a wholesaler account- Competitive prices, negotiated for you
- Special cut-flower assortments you won't find elsewhere
- All your purchases from every farm in one platform
- One invoice and no import paperwork
- Quality guarantee on every product
- Full visibility of which growers you buy from
- A dedicated account manager you can reach directly
- Industry insights and exclusive promotions
- You set your own prices
- Sell your available stock easily
- Guaranteed payment
- Free sales support and regular meetings with your sales advisor
- Buyers know exactly which farm they are buying from
- A single, centralised claims process
How we work
We deliver what we promised. Even when it is hard.
Florazu is built on a few habits that our team keeps, whether the market is calm or not.
-
01
We deliver the flowers that were ordered.
We go to great lengths to make sure customers receive the flowers they requested, and we honour our agreements.
-
02
If a farm falls short, we find a replacement.
When a grower cannot deliver, we work to find a suitable alternative rather than leave the buyer without stock.
-
03
We understand the pressure on both sides.
We know the challenges our customers and growers face, and we work with both of them to find the best solution.
-
04
We are fair and open with you.
We are on your side. We are transparent about where your flowers come from, and we do not take advantage of the people we work with.
-
05
We find the flower that fits your market, not the one in our cooler.
We care about our customers for the long run and understand the challenges they face. We guide you to the flowers that suit your market and your customers best, and we do not carry large inventory just to sell what we have.
-
06
We respect the farms and protect them.
We are honest and transparent so that growers know it is safe to work with us. We do not make up credits or pretend a flower was of low quality. When there is an issue, we make sure the customer is clear about it and the farm is not taken advantage of. We also help each farm reach more customers and work to get it the most sales we can.
Work with a team that keeps its wordReliability is the value we would defend in a hard decision, even when it costs money or speed.
Create your free account
Get direct access to all products and prices.
To get started, email us and an account manager will contact you.
EmailEmail on request
Questions buyers ask us
Who can buy on Florazu?
Florazu is a business-to-business marketplace for wholesalers and professional flower buyers.
What does it cost to join?
Nothing. Creating an account is free for wholesalers and growers.
How do I pay?
You receive one invoice for all the farms you buy from.
What happens if flowers arrive damaged?
Every product has a quality guarantee. Report the issue to your account manager and we handle the claim with the farm for you.
Already a customer?
Log in to see today's availability, place orders and check your invoices.
Log in to the shopContact us
Tell us what you are looking for and we will help you find the right flower combination.
OfficeFlorazu B.V.
Postbus 1419
Parellaan 2
2132 WS Hoofddorp
The Netherlands
To request an account or ask us a question, please use the contact details below.