Less (flowers) is more!


Millennials bring Minimalism

After decades of increasing overconsumption, the millennials have truly changed the game in the way we live life as a society. The big population group of 18 to 34-year-olds prefers to spend their money on experiences rather than on fancy products. Besides this we care about the environment more than ever and all try to do out bit of taking care of Mother Earth. Whether talking about recycling, minimalizing food waste and taking the bike instead of the car. Never before was environmental awareness such big a topic.

Spread to the mainstream

Marie Kondo’s book, ‘The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing’ has taken the trend next level and to an even broader public. People are now moving into tiny houses, giving up their possessions and cutting their wardrobe down by impressive percentages to achieve a more fulfilling and happy life.

Minimalism in flowers

The popular saying: ‘less is more’ is now even becoming applicable to consumers’ behaviour in flower usage. As we see a yearning for a reconnection to the self and nature, we can make our homes and spaces more relaxing by making simple arrangements. As life has taken such a fast pace, and homes have all sorts of eclectic decor, design trends are calling for a return to the simple things in life: laid back minimalism.


The minimal floral trends

We will see this in simple arrangements that will be either in same type of flower or color tone in a simple vase bringing color and nature to homes or workspaces. In other industries such as fashion and design simplicity will represent the ultimate form of elegance and sophistication.
Scroll to Top

This website uses cookies to ensure you get the best experience on our website. To know more click here.